Portfolio

Selected work

Case studies, thought leadership, real estate content, columns and campaigns for clients in the US, UK, Ireland and Australia.

The Next Stage (Substack)

My Weekend with Claude

How Santa Fe Pulse, a daily local newsletter, came together in a weekend of building with Claude and GitHub.

Dunmahon Estates newsletter

The West Cork Alternative: Your Exit Strategy from American Chaos

A tongue-in-cheek pitch to stressed-out Americans: affordable homes, universal healthcare and neighbours who wave, on Ireland's southwest coast.

Dunmahon Estates newsletter

Ahakista, Graham Norton's Place

A short portrait of a Sheep's Head village on Dunmanus Bay, its famous resident and the charity quiz that sells out despite a 4 am queue.

Maureen McCarthy, Boulder Realtor

Maureen's Minute

Sample short-form videos for a top 1.5% Boulder agent, built to attract both buyers and sellers.

Spire Healthcare

2021 Annual Report

Project management across internal and external resources: approvals, photography and copy editing.

St. John's College

How Culture Evolves: The Johnnie Librarian View

Profile interview with Elisabeth Long (A86), Sheridan Dean of University Libraries, Archives, and Museums at Johns Hopkins, on the changing nature of academic collections and what St. John's can learn.

Colab Packaging

Storytelling on a Box

Application story on what digital printing makes possible for packaging.

Colab Packaging

Digital vs Offset

Why the old rule of offset for long runs and digital for short ones no longer holds.

Filta

Client case studies

Interview-based case studies for an Australian outsourcing and recruiting firm.

Farida Gibbs, CEO, Gibbs Hybrid

Making Black Lives Matter, Matter

A first-person piece for the CEO of Gibbs Hybrid on racism in Britain after George Floyd's murder, and the practical steps a business can take through hiring, suppliers and partnerships.

SurveyMonkey

3 Reasons IT Cloud Investments Will Take Center Stage

The Irish Times

So Long, Silicon Valley

A 2002 farewell to the Valley after ten years of Apple, Excite, PayPal and the dot-com ride, from my 'Letter from Silicon Valley' column.